Portfolio

Building the demand digitally, before the product even arrived.

A 17-day push across Meta drove pre-launch demand for iPhone 17, combining Instant Form and landing page registrations for just $1,372.59 total spend.

Keeping iPhone 17 at the top of the feed, post-launch.

A broader multi-objective push across Facebook & Instagram, running engagement, traffic, and landing-page-view campaigns in parallel for $7,167.39 total spend.

Building digital visibility for two new Apple-certified service centers.

Ran the awareness campaign for Mercantile's launch of two Apple-certified service centers — Lahore & Islamabad — and built both Google Business Profiles from scratch.

Driving the digital campaign for a new product introduction.

Lead generation for Mercantile's installment financing partners.

Custom audience lead campaigns for Mercantile's installment financing partners: HBL, Alfa Mall, Standard Chartered, and Askari Bank.

Activating a national sponsorship across every digital channel — simultaneously.

Ran Meta, YouTube & TikTok campaigns in tandem during HBL PSL Season 11 — daily interactive content, live match-day fan activations, and branded giveaway moments that kept the audience engaged throughout the tournament.

No ad spend. Just content that people couldn't stop watching.

A mix of product creative, seasonal moments, and short brand films — with one reel reaching 527,000 views organically, proving that strong content strategy outperforms paid spend alone.

Built the entire digital presence from nothing — then hit 10 million views.

Launched every page, post, and follower from scratch — now a genuinely viral brand presence with two reels crossing the 9M+ view mark.

Steady month-over-month growth across every channel.

281 charged leads — at a 90% top impression rate.

Qualified clicks from people actively searching for cleaning services.

5 stars. Built from zero. Reviewed by real customers.

Awareness and leads — running together across Facebook & Instagram.

Rebuilt Sharif Surgical's entire digital presence — website, SEO, and paid search.

Redesigned the website, rewrote all content, implemented on-page SEO, and now runs the Google Ads — a full-stack digital project for a medical equipment retailer.

Built the entire digital presence for a month-long family event, from zero.

Built the Instagram page from scratch and ran 43 campaigns across Meta ahead of the event, with individual posts peaking at a 9.82% CTR.

I didn't blindly trust Meta's automation. I tested the strategy and let the data decide.

Compared Meta's Advantage+ Audience with a strategically defined audience to identify the strongest targeting approach. The campaign revealed that strategic audience planning delivered better awareness performance, providing a data-backed direction for future campaign optimization.